Exodus says that the app aims to give users "a useful resource for men, women, parents, students and ministry leaders" to "reconcile their faith with their sexual behavior".
Since 15 February until last night, the app was available for sale.
Even though Apple didn't comment yet, the application has been removed due to pressure by gay rights activists. Change.org hosts a petition that demands "that Apple Remove "ex-gay" iPhone App". The petition has been, so far, signed by 150,458 people and it seems it had the desired effect, as the application is no longer for sale on iTunes.
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